The person on the call is the person doing the work.

I spent years as a software engineer before this, building and shipping production systems. That's an unusual background for a marketing agency and it shows up in the work: sites get hand-built rather than assembled from plugins, tracking gets set up properly the first time, and when something breaks I can open the code and fix it instead of filing a ticket.

Alongside that I've grown social accounts past 90,000 followers — which taught me the thing most agencies get backwards. Reach is a system, not a lucky post, and the accounts that grow are the ones that ship consistently against a plan.

I come from the construction world too. My family runs a custom home building company in Delaware, so I've watched from the inside how trade businesses actually win work — and how badly most of them are served by the marketing companies that call them. That's the gap HyperPace exists to close.